6 ways to use SMS with your CRM software
1. Send Notifications & Updates
64% of consumers think businesses should communicate with them more often using SMS. The speed and reliability of SMS means it’s the perfect tool for delivering time sensitive, secure information and notifications to customers.
Send quick updates and notifications when a case is edited or notify staff when a ticket is assigned to them.
2. Send Reminders
SMS reminders have been proven to reduce Did Not Attend rates drastically.
Send meeting, appointment and paperwork deadline reminders to customers and staff to save time, money and to improve efficiency within your business.
3. Allow for Call backs and Follow Ups
Use SMS to ensure you follow up missed calls quickly and make the process as easy as possible for your potential leads. Let customers request a call back at a convenient time by texting into your keyword or long number. You can also discuss business over SMS if the customer is too busy to take a call there and then.
4. Use SMS Marketing
SMS marketing is one of the quickest, cheapest and most reliable ways of getting sales, promotions and other marketing material out to your customers. 45% of SMS campaigns are successful compared with only 6% of email campaigns, so it’s definitely worth giving it a try if you don’t already.
5. Build relationships
78% of people believe companies sending personalised communication are interested in building good relationships. You should always try to include names or other custom data where possible so the customer feels the text message has been sent to them personally.
6. Hear back from your customers
Two-way communication is a must in any customer focused business and the quicker you respond to a customer, the higher the customer satisfaction.